TravelPortation

We try our clothes before buying them, we can have samples of make-up products and we can try the food before choosing the right assortment. So, what do you think about a sample of your next trip ?

A mix between Virtual Reality, haptic feedback and sound can revolution the tourism advertising. The potential of a such an application in travel and tourism marketing is vast. One of the main benefits of applying VR systems is the fact that clients can ‘sample’ a destination beforehand. Destinations can provide some previews for clients to enjoy at fairs, in travel agencies or even in their own homes. Marketing messages based on experiences and feelings will have a greater importance in travel decisions. The clients can find what they can do at the destination and what will be the personal benefits. In anticipation of their visit to a destination, tourists develop an image of a destination that is made up of previous experiences, word of mouth, press articles, different advertising measures and common beliefs . Implementing VR into promotional strategies and marketing messages based on experiences and feelings will have a greater importance in travel decisions.