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UT Challenge
Wallit
Category
Idea
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info Mart Nijkamp

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Wallit

The challenge

Whenever you buy a wallet, then there is always something that you don't like about the wallet or something that you don't need. You wished that the wallet had a different color. You wished that the wallet a bit more cardsleeves.

The solution

Co-creation is a growing trend and we want to be a part of it. We introduce co-creation to the wallet industry, so we produce a wallet that is fully to the customers liking. The configurator on our website helps the customer to co-create the wallet to their own taste. We offer the following customisation options: there are 3 differently sized models. -Different fabrics and leathers (colors/qualities) -Different types of stiching (color) -Amount of cardsleeves and money sleeves -Adding a coinpocket -Adding NFC protection to your cards Premium options -Laser cut a pattern in the leather -Customers own leather We offer al these options against a lower price and a shorter leadtime than our competitor.

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